February 28, 2025
Are you tired of waiting for a website to load?
Did you know that people won’t wait more than two seconds? That’s why it is important to prioritize your website speed for better conversion.
Why website speed matters?
1. Website speed creates a good first impressions
When your audience or readers come to your page, they can make an instant judgment about your website speed. Most people will judge a slow website as unsafe and unreliable, so they will immediately decide to close it. If your website speed is fast, you will give visitors the impression that your website is reliable and trustworthy.
2. Research shows users prefer speed
Since people are mostly on social media and glued to their phones, tablets, and laptops due to work, studies, or leisure time, they usually want a faster answer from sites. The following shows studies about how fast-loading sites affect your brand and viewers:
- 85% of internet users expect a mobile site to load faster on their desktop.
- 47% of site visitors expect the site to load in less than 2 seconds.
- 40% will leave a site if the loading takes more than 3 seconds.
3. Slow websites can affect your conversion
Have you wondered how fast a website should load? Users expect and prefer it to take 2 seconds or less. A page that loads within 2.4 seconds has a 1.9% conversion rate, for 3.3 seconds, the conversion rate would be 1%, and so on. As the loading time is prolonged, the conversion rate becomes lower. These conversion rates have a huge impact on a site’s revenue.
4. Fast-loading sites can give a good ser experience
If you’re running a business, a good promotion should be one of your priorities and that means creating a good website that gives a fast-loading time for your users. It is your priority to give your customers what they want and it should be fast.
Why is your website running slow?
Other issues can cause your site speed and that’s why we’re here—we would go back to the basics to identify the problem.
1. Images
Reducing the size of your image can have a huge impact on your site’s loading time. Resizing a 200MB image to 300KB can result in a 70% reduction in time to download and display for some users. Avoid uploading an image with 2000px wide because it will fully load the image affecting the loading time dramatically.
2. Page elements
A typical webpage consists of several elements, such as images, videos, scripts, and fonts, that come from multiple servers. A single page can have around 100 different assets loading all at the same time, and most of these elements go unnoticed, unoptimized, and unmonitored, slowing down your website and making it load inconsistently.
3. Content delivery network (CDN)
A CDN is a system of servers positioned in multiple locations worldwide and designed to deliver web content more efficiently. When a single server hosts a website, users have to retrieve data from the same source, resulting in often slow load times. However, a CDN improves this by distributing user requests across several strategic servers.
Let’s speed things up with Margin Venture
After reading this, you should have an idea of how important site speed is and how it can impact your website’s search ranking, user experience, and online conversions.
In Margin Venture, we continue to give service on achieving a digital boost from your digital marketing campaigns and brands. We provide several digital marketing services working with professionals. We are committed to helping your businesses thrive in the digital space by directing results-driven strategies in SEO, Social Channel Management, and Paid Media Services. With our innovative approach and expertise in the field, our team has established a growth rate of our clients’ brands in their industry.
So, let’s level up our game and speed things up for your website.
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