March 14, 2025
Creativity sometimes means making your idea or creation known to the world.
And when it comes to social media content, every brand and marketer has most likely the same goal: it is to make their content go viral. These contents may be in a different form or from any other social media platform. It can be a graphic, a video, a post, or a sound that can go viral and continue being shared and liked for a few days or weeks.
It feels good to get all the attention, doesn’t it? But it’s not as easy as you think. Many people have tried on several social media platforms. Some have been successful, with whopping views, likes, comments, and shares, while others are stuck with the same low views with little to no engagement.
So, what makes online content viral?
While there’s no magic formula in making viral content, the first step to drive people to share your content is to understand the deep psychological triggers that make them want to engage.
People share important messages
According to a 2023 report, six studies showed that people are motivated to share content online when they find it valuable and would intend to pass on the message to others through sharing. For most brands, when trying to create a post about your brand, its feature, photo, or logo, it might fall flat. But, if you try to focus and incorporate how your brand can help to empower people or address real life concerns, you might get your spotlight moment.
Always remember to make your content authentic and focus on real-world impact. Otherwise, it might backfire and harm your brand. Nowadays, people are more drawn to content with authentic stories and that takes a stand on issues related to your brand’s core values.
Emotions can lead to viral content
Whether it’s joy, awe, rage, or anything that touches the people’s heart drives more shares and views compared to the neutral posts. According to the book of Emotions in the Digital World, it explains how we’re driven to share emotional content because it helps us make sense of our experience. The more intense emotion they invoke, the greater people need to share with others.
What are some emotions that lead to viral content?
- Fear: Grabs attention and demands a response.
- Surprise: It keeps the content fresh and engaging.
- Sadness: Sorrow taps into empathy and compassion, leading people to share stories that highlight their struggles, injustices, or deep personal losses.
- Anger: When people are outraged, they are driven to express that emotion and rally others to their cause.
- Joy: Content that brings happiness like humor, uplifting stories, or positive affirmations, people tend to share most.
Practical value in content marketing
People tend to share online posts or content that are helpful and can provide knowledge of. These contents with practical values include how to grow vegetables in your garden or a hack on how to save money while traveling overseas—and with these contents, you would naturally feel the need to share them with everyone. This taps into our desire to help others and be seen as one of the valuable resources within our community.
Find the right content for you
The world of content sharing is a blend of emotions, purpose, connection, and social behavior. There are a lot of important things to consider to reach that right spot in the top. However, using these blends should be genuine for your audience and your brand as it will have an impact on both. Whether it will be a heartwarming story, a funny quote, inspirational video, or any content you can think of, can make a difference and be the key of virality.
In Margin Venture, we continue to provide service on achieving a digital boost from your digital marketing campaigns and brands. We provide several digital marketing services working with professionals. We are committed to helping your businesses thrive in the digital space by directing results-driven strategies in SEO, Social Channel Management, and Paid Media Services. With our innovative approach and expertise in the field, our team has established a growth rate of our clients’ brands in their industry.
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