February 20, 2025
Sometimes, creating the best and most effective advertising post to boost engagement in your brand does not end with starting the concept and then going on to the suggestion of colors, texts, and posting. All of these will just go into the drain. Which ad format will be the best for your choice—image ads or video ads?
In this article, we’ll break down and present data containing the best use for both video and image ads. At the end of the article, you should have probably chosen what between the two you should use in your marketing campaigns.
The pros of image ads
Staring at an image speaks a thousand words, especially in the advertising industry. To communicate a message visually, most images must be presented on several social media platforms. a
Using an image can convey the meaning of a campaign in a fast-paced, compelling, and straightforward way. The best example of this is that thinking about scrolling social media then an image stops you in your tracks–making you hooked and curious about that certain product. The curiosity will often lead you to click more on the image then will lead you to the website of the products.
Numerous products, several photos, and edits, including information on the overall brand, will be displayed. This will increase the attention, familiarity, and conversion rate of the website.
Another thing is that image ads are much cheaper and more accessible than creating videos. So, if you are a small business with a strict budget flow, you can take image ads as an option to disseminate your brand across a massive range of platforms.
The downside of image ads
Compared to video ads, using an image for advertising means you might have a fairly poor click-through rate. This can be the result of gaining fewer conversions leading to fewer sales.
While it seems that you can repurpose the same content for a different platform or campaign, expecting a positive or even a slight result on the ads can take a little longer than you expected.
The Pros of Video Ads
When we go to the topic of ad performance, there is no doubt that experts showed video ads tend to perform better in most cases than image ads. Adding to this is also the social media algorithms being favored and showing a growing preference for video content over image content.
Even though image ads are used for several brands, there is quite a gap in how much video content can drive more social media engagement. Getting more likes, shares, and comments, the more likely the chance it will circulate by social media algorithms.
Video ads, give static images more depth, motion, context, and more persuasive power. As a result, it holds the viewer’s attention longer with the short videos leading to more conversions and sales.
The Drawbacks of Video Ads
On the other hand, can be expensive, and starting from its filming, production, post-production, and publication can be added to their costs that will make other companies especially startups have a difficult time to sustain.
While some image advertising may take an hour or more to produce content, crafting a video advertisement can take several hours or days from planning, shooting, and editing.
Choose the Best Advertising For You
Whether it is a video or image advertising, find out what works best for your brand. While video ads are starting to get attention in the world of digital marketing, the use of image ads can still be relevant and considered as cheaper compared to videos.
By choosing Margin Venture, you can start and overcome the challenges in video storytelling or image editing for your brand advertisement. With Margin Venture, we will help you unlock the potential of your brand by driving engagement, conversions, and success in the competitive digital marketing world.
