March 29, 2025
When you heard the word TikTok, you’ll probably see teenagers dancing through any trending sound like the renegade challenge in 2019. Then, for the next few weeks, another trend might lurk around being done by other people and getting instantly viral.
But, do you know that TikTok is more than that?
The ‘For You’ Page (#FYP)
Let’s start by opening the platform and being greeted by the For You Page (FYP) when you create your account. You will probably see contents you have no interest in, so you’ll continue swiping, and by luck, finding the right type of video that will make you watch it until the end, like it, comment, or even share. With that, TikTok makes note of the videos you liked, watched, commented on, and shared, then starts tailoring your FYP to your interests.
But, how do these things help a small business owner?
As your FYP page is slowly generating contents aligned to your likes or similar topics, that’s the perfect place where small businesses can barge in. If you are interested in fashion, other fashion-related contents, along with influencers, and small businesses with their fashion labels will show up. These can also happen to clothes, shoes, bags, or accessories, anything related to fashion, and so on.
Why Should Small Business Owners Start TikTok?
- Shows personality and builds trust.
It is proven that audiences are more attracted to videos or any marketing campaigns that touch their heart. With TikTok’s authentic vibe, it allows most businesses to humanize their brand, evoking emotions to their viewers. Getting worried with the production cost? No worries because you don’t need a high-budget video to succeed–raw, real, and relatable content often performs better with customers most likely to engage with businesses that show their personality.
- Join the trends for the business to grow and get viral.
Have you seen a lot of videos of just a cute baby eating? Or teenagers dancing to a viral sound with a lot of views, comments, shares, and likes? Whether it’s a hashtag, sound, or a new challenge, following trends on TikTok is a great place to get instant visibility.
By jumping on these trends, your business can ride the wave of several viral contents and can have the chance to get noticed by thousands or even millions of potential customers. However, these also require patience and consistency to get in with your target customers.
- Cost-effective advertising.
Organic growth on TikTok is one of the platform’s strengths and small businesses can create engaging content without spending a huge amount of money. All you need is a great creative idea, and a phone with a good quality camera.
- Reaches a wide audience.
TikTok reportedly has over a billion active users worldwide, ages from 18-34 or even older. This can only mean that your potential customers are already scrolling through their ‘For You’ page and waiting to discover your business. TikTok opens the opportunity for small business owners to expand their reach and gain customers.
- Boost sales and conversions.
And when you thought at first it was only for entertainment, and now brand awareness—there’s more! It can also drive sales with its features like clickable links, product showcases, and other shopping tools to make it more convenient for viewers to hop on the item they want to buy.
Start your online business with Margin Venture!
Many think that TikTok is for only funny videos, dance, or crazy trends, or a new couple trend for your other half–providing entertainment for most of its audience. Little did they know that they’re missing out on the other opportunities it gives, especially for small business owners.
The number of small business owners in the platform is increasing and their sales are rising with the help of a smart campaign, creative promotion, and the powerful use of hashtags like #SmallBusiness with several 21.3 billion views.
In Margin Venture, we continue to provide service on achieving a digital boost from your digital marketing campaigns and brands. We provide several digital marketing services working with professionals. We are committed to helping your businesses thrive in the digital space by directing results-driven strategies in SEO, Social Channel Management, and Paid Media Services. With our innovative approach and expertise in the field, our team has established a growth rate of our clients’ brands in their industry.
For more articles, you can check our website
Or follow our social media accounts for more entertaining posts and videos:
Facebook: MarginVenture
Tiktok: marginventure
X (Twitter): @MarginVenture
YouTube: @MarginVenture
