January 17, 2025
The first thing an audience sees in a brand is its visuals. Design plays a crucial role in making your business standout from others and differentiate it from its competitors. It has the ability to enhance the element of your marketing, content, and its customer experience.
But the real question is, what makes a good visual design? How is it important for your brand?
A good visual design does not happen and achieve easily like how you gain loyal followers and customers for your brand. A good design is composed of planning a good strategy that does not make up for its aesthetics but can also establish a powerful brand message to your audience.
Importance of Visual Design
1. Creates a first good impression
According to the study of UK design and content study, 94% of first impressions are focused on visual design. This also includes the use of image, typography, colors, shapes, and other elements blended together in order to achieve an appealing and also effective visual communication. You have every seconds to make it count as the Missouri University conducted an eye-tracking study how many seconds users approximately spend their time while visiting a website: logo – 6.48 seconds, navigation menu – 6.44 seconds, search box – 6+ seconds, main image – 5.94 seconds, written content – 5.59 seconds, and footer – 5.25 seconds.
2. Boost Brand Image
In the world of visual design, there are four primary mechanisms for visual identity which are logo, images, typography, and color. In order to create a compelling design, these four components should blend and be unified together. With that, you can develop a visual identity that can later on help to reinforce and boost your brand image.
3. Gain New Customers
A good brand does not only contain a good website but also a compelling design. Some of the elements customers look for in a business for their website are social media icons, about us page, product images and videos, and more. However, web design will also take place on these elements and components in order to make it easier for visitors to convert and become new paying customers.
In summary, visual design is a vital and essential project to any brand and business. Creating a well-designed visual can result in an effective communication, memorable experience for the audience, and contribute to the success of the whole project or business.
Ready to stand out?
From different colors, fonts, and the perfect design, let us take our creativity out of this world! Because visuals are what truly matters in running your business. In Margin Venture, we continue to give service on achieving a digital boost from your digital marketing campaigns and brands. We provide several digital marketing services working with professionals. We are committed to help your businesses thrive in the digital space through directing results-driven strategies in SEO, Social Channel Management, and Paid Media Services.
