Margin Venture

The following are the secret to writing a high-converting ad copy:

1. Be familiar with your target audience

Before constructing an ad, you must thoroughly have a deep understanding with your audience. This can be done by asking these questions: 

• Who are they? (Consider the demographics, interests, issues) 
• What solutions are they looking for? 
• What words and phrases resonate with them?
  

Tip: Utilize the power of surveys,  social media insights, and customer feedback in order to gather authentic data about your audience.

2. Use the “standard” formula

Remember where most of the writers started, it may be old and others may consider it boring but most high-performing emails and slaes pages uses this structure: 

• Headline: 8 Effective Ways to Remove Food Stain From Your Clothes (curiosity and specificity) 

• Lead: I usually eat fastfood until…(storytelling and relatability) 

• Body: Show several benefits, social proof, and one core promise 

• Offer: For less than your daily coffee spend…(anchoring value) 
• CTA: Don’t miss out and buy now! (urgency + clarity) 

Tip: Whenever you’re running out of ideas, follow these structures and tweak it with a little creativity. Spend more time focusing on your headline and use power words to attract more customers. 

3. Focus on the benefits too

Many marketers commit doing a mistake by listing the brand’s features instead of showing the customers its benefits. 

• Feature-Driven Copy: Our clothes are made of breathable mesh fabric. 

• Benefit-Driven Copy: Stay comfortable and fashionable with our breathable and trendy clothes designed for the comfort of everyone.
  

Tip: Make it a habit to ask yourself ‘So what?’ after adding a feature to your ad copy and the answer should reveal the real benefit. 

4. Make it sound more authentic

Since there has been an increase of artificial intelligence, some marketers utilize these tools and let them take control of doing ad copies. But if you want a hig-converting ad copy, consider being cringe, real, and funny. 

• Use humor: Make your day memorable with us—we’ll never leave you just like he did. 

• Share real stories: I have been into 50 interviews but still got not job offer. Here’s what you’re doing wrong…

Why It Works: Never feel pressured with how good other ad copies look because you can create yours by being real. When you establish authentic stories, you will gain trust with your audience.

5. Use social proof and trust signals

People tend to trust brands that others recommend and it can be shown through: 

• Include clients testimonials: After a week, I saw how my hair grew longer and even shinier! –Maria Makiling 

• Ratings and reviews: ⭐⭐⭐⭐⭐ Rated 4.8/5 by 1200+ customers 
• Mention certifications and other achievements: Recommended by top hair salons. 

Why It Works: When you solidify your social proof, it also builds your credibility and helps in reducing your future clients or customers hesitation.

6. Always keep it concise 

Extravagant words may look grand and would make your copy a little different but it would lose your audience. Your ad copy should be: 

• Concise – Make it one word less than boring. 
• Conversational – Keep it fun and relatable, try to picture it like you’re talking to a friend. 
• Scannable – Use short but effective sentences, bullet points, and have a clear formatting. 

Example:

Too long and complicated: Our best-tasting cake in town ensure high quality ingredients with our flour coming from the best organic wheat farms, butter imported from France for a rich, authentic taste, and sugar with the perfect level of sweetness. 

High-converting ad copy: We make every bite count with out perfectly baked and melt-in-your-mouth pastries—just pure deliciousness. 

7. Create a sense of urgency

People needs a little push and creating a good CTA will give them the reason to act now. Here are the ways to create and include urgency in your ad copy: 

• Limited availability: Only 5 Slots Left — Get it Today! 

• Seasonal promotions: Christmas Sale Ends Soon – Get 10% Off Now! 
• Time-sensitive offers: Only 10 hours Left! — Order Now before Sold Out! 

Tip: Urgency works at best when its genuine and not overused.