February 28, 2025
Do you have any business in mind?
When you start a business, there are many things to consider. Since the business world continues to evolve, setting up your business has become increasingly important, as has establishing a strong social media presence.
A transformational shift in marketing: Before and then
Digital marketing has significantly transformed the way businesses start and grow compared to the past. Companies relied on expensive traditional advertising methods before like print, TV, and radio, which limited their reach and made marketing accessible only to those with large budgets. The communication was mostly one-way and had no direct engagement from customers. But today, digital marketing occurs and offers cost-effective strategies that allow startups to reach other global audiences with the use of social media, Search Engine Optimization (SEO), and targeted ads. With digital marketing, businesses can now interact directly with customers, receive real-time feedback, and optimize campaigns in an instant by utilizing available analytics tools. These personalized marketing efforts started slowly but surely building brand awareness makes it easier for startup businesses to compete and grow efficiently.
Traditional marketing
Before the rise of digital marketing, most businesses relied on traditional methods of marketing using print ads, commercials, billboards, and radio broadcasts. While these channels have been effective for the past few years, there are still several limitations:
1. High costs
Running TV and print ads requires a high budget making it difficult for small businesses to compete with others. Compared to the digital ads used can be little compared to the traditional strategies of marketing.
2. Limited reach
Getting a higher reach can be difficult as marketing is mostly local or regional. Reaching a global level was usually only reserved for companies with allotted high budgets.
3. One-way communication
In traditional marketing, broadcasting messages are used and there is no real-time interaction happening. To analyze results, companies usually relied on sales reports for feedback or customer reactions which would usually take weeks or months.
4. Difficult performance measurement
Traditional marketing lacked precise ways to track the performance of the business. Businesses had to estimate ROI (Return on Investment) based on sales trends rather than direct data-driven insights.
Digital marketing
With the rise of social media and the internet, the marketing industry transformed and offered businesses opportunities to reach global audiences, engage directly with customers, and optimize strategies in real-time. The following shows how marketing has changed today:
1. Real-time analytics
Modern tools like Google Analytics, Facebook Insights, and SEO trackers provide businesses with instant performance metrics. This allows businesses to make quick adjustments to their existing marketing strategies, improving their efficiency, and ROI.
2. Two-way engagement
Digital platforms enable real-time interaction through social media, with live chat features and other AI-powered chatbots that respond to customer inquiries immediately.
3. Cost-effective strategies
Digital marketing has allowed small businesses to thrive in the industry with their social media advertising, content marketing, and email campaigns that can be done through minimal investment.
4. Personalized advertising
The rise of Artificial Intelligence and machine learning enables hyper-targeted advertising, ensuring that marketing messages reach the target audience at the right time.
5. Global reach
According to Statistica (2024), there are over 5.3 billion internet users worldwide making businesses expand their reach far beyond local markets. Several social media platforms like TikTok and Instagram allow brands to connect with customers internationally.
How we help your business grow
SEO (Search Engine Optimization)
If your customers can’t find you online, you’re losing opportunities. With the help of our SEO strategies, we can improve your website’s visibility on Google, increasing organic traffic and attracting high-intent customers.
Social Media Management
Social media is more than just posting content; it includes engagement, storytelling, and community building. In Margin Venture, we create compelling content, manage interactions, and optimize your social presence to strengthen your brand identity.
Social and Google Ads management
Do you want to see faster results? Our targeted advertising campaigns on Facebook, Instagram, and Google drive leads, sales, and conversions. We optimize every ad to maximize reach and ROI, ensuring your marketing budget works efficiently.
Why choose Margin Venture?
Running a business is tough, but growing it in today’s fast-paced digital world is even tougher. Starting from the ever-changing trends, increasing market competition, and evolving consumer behaviors, standing out online requires more than just having a website or social media page—it also needs a strategic approach to lay out a good marketing output.
At Margin Venture, we help businesses solidify their digital presence and achieve real, measurable growth. Our expertise in SEO, Social Media Management, and high-performing Social & Google Ads ensures that your brand reaches the right audience at the right time.
For more articles, you can check our website or follow pur social media accounts for more entertaining posts and videos:
