January 31, 2025
Start saying goodbye to traditional marketing and let’s say hello to digital marketing.
In recent years, there’s been a growing trend in the advertising industry wherein the shoppers have been changing with the way they shop. The modern and online shop journey has been all throughout the place changing everything from print ads, commercials, billboards, and magazines.
Since the marketing strategies have been evolving, it is essential for several businesses to keep up with these changes and trends to stay competitive. In this article, we will discuss the benefits of shifting from traditional to digital marketing in order for a brand to thrive in the business industry.
The Difference of Digital Marketing to Traditional Marketing:
COST
This is considered as one of the important characteristics that distinguishes digital marketing from traditional marketing. Starting digital marketing means you get a much better return on investment (ROI) which is one of the reasons why small businesses prefer doing digital marketing. Compared to traditional, it is 60% more expensive than digital with its print ads, flyers, magazines, billboards, commercials, etc. Plus, the digital channel can deliver three times as many leads for every money you spend.
Customer Engagement
Traditional marketing only gives out its advertising to the people and does it in a more ‘in your face’ set up where in digital, it sparks engagement from its audience. The utilization of technology and social media has played a big role in digital whereas posting a brand can spark conversation and debates that usually brings out valuable insights making it easier to understand your audience’s preferences.
Buying Intent
With the use of technologies and several techniques like the Search Engine Optimization (SEO) people can easily find your website through the use of keywords related to your content, services, or products. Just by a few clicks, there are some tools that can be used to track a person’s buying intent. One of the reasons why the ROI for digital marketing is considered higher is because of how you can pull people with a specific intent to your blog.
Longer Run
In digital marketing, it has several methods of marketing that can provide benefits to your benefits in the long run. These methods can work altogether and would create a huge impact for over months or even years compared to traditional marketing who’s ideal target is usually a short-term impact for sales. Traditionally, billboards or flyers can be beautiful and eye-catching in terms of their design but once people take their eyes from it, it will likely fade from their memory. However in digital, writing a blog can attract audiences not just one time but it will dive into their memories or will draw more attention in a long period of time.
Customization for Target Audience
Digital marketing allows customization for its audience and is not limited compared to traditional marketing. It can be used to collect data and demographics from a business that can be used to customize and target messages in order to connect with its target audiences even around the world making it authentic to the person that sees it.
Track Measurement
Digital marketing can now measure results and engagement from their audience compared to traditional marketing who usually gets nothing out of their advertising. With the help of tools online, there are a lot of ways to track the visitors, behaviors, performances, and overall impact of activities. These tracking of measurements can help digital activities and marketers to understand and create new campaigns that will cater to their audiences and what campaign makes them turn away.
Let Margin Venture start your digital marketing journey
Since everyone is evolving and changing from traditional to digital marketing, we present you the benefits of using digital marketing for your business. However, strategy and efficient planning can make a major difference.
In Margin Venture, we continue to give service on achieving a digital boost from your digital marketing campaigns and brands. We provide several digital marketing services working with professionals. We are committed to help your businesses thrive in the digital space through directing results-driven strategies in SEO, Social Channel Management, and Paid Media Services.
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