Content Creation Efficiency : Reduce Overwhelm

February 25, 2025

SEO

Content creation is part of the business world, especially in the digital marketing landscape. The competitive world of social media, the never-ending trends, and the competition to catch one’s attention have been throughout the race in this world.

However, content creation can sometimes be challenging, confusing, and exhausting, as it requires coming up with new ideas and creating unique content.

Perhaps sitting alone with a cup of coffee and staring out a window would help you to think through what will be the next content for next week.

What will the audience love?

What are the latest trends on social media today that I can follow?

Should I create a video, static image, blog, or a podcast?

After asking all of these questions, you may wonder, “Where do I even start?” Planning for a week, a month, or the next few years can be overwhelming, especially if you start to see how each marketing initiative can connect.

But the good news is you are trying to answer those questions in your mind and you found the perfect place for that! In this article, we will guide you to take easy steps for a quick and effective content plan.

Do research

One of the first steps to avoid being overwhelmed to plan out your content is through research. For others, research can be difficult, the idea of being swamped with several articles or studies related to what they’re looking for can be confusing. But hey, things are getting better for you as you’re doing your research well by finding out this article.

If you’re wondering where to start researching, you can start with:

Social Media Trends
Content Marketing Strategy
Marketing Contents & Goals

Define your audience

Along with research, you can start getting to know your audience, or should I say your future friends who will soon be interacting with your posted content.

Once you have done your first part of the research, you can start with your audience, from their specific buyer personas, their likes and dislikes, and make yourself educated about their social media habits.

Define you content pillars

After doing research for the brand and your audience, it is time to find out what you truly want. You can create as many content topics as you want but there’s nothing that can beat creating that content into the topic that you’re interested in and want to talk about consistently.

Outlining your content pillars will help you and the businesses you are working on find an idea of what and when to post. It also includes the days you want to post, what you want to post (video, blog, image, etc.), and what you want to say. As a result, dedicating those content pillars to specific days of the week will give you the space to plan and be prepared.

Make repurposable contents

Everything should not come to waste–so find ways to repurpose your content. First, make sure your content talks to one another and can somehow connect. With those existing contents, you can save time by making one piece of content and magically turning it into 3-5 different pieces.

For a blog post, you can take pieces of the blog and reformat it on social media while still keeping the content but trying to make a different approach and angle. You can apply this to your other works and check out which one performs well with your audience.

An example of repurposing content would be:

Taking YouTube videos and creating shorter content pieces for TikTok or Reels
Finding an older blog post that is still relevant and updating it
Taking a long-form video and turning it into a podcast.

Being overwhelmed is okay!

The feeling of being overwhelmed by content planning is inevitable so–it’s okay to feel it sometimes! As someone who works in the marketing industry, all your creative juices can be wiped out immediately but it’s okay. You can always take a deep breath and find other ways to improve your work. When planning, we can break down the ideas in our head and take it out piece by piece for our audience.

Remember to take everything step by step—just like what’s written above. We want to serve our audience the best and interesting content that they deserve and that also means you being in your best self.

Get in touch with Margin Venture

In Margin Venture, we continue to give service on achieving a digital boost from your digital marketing campaigns and brands. We provide several digital marketing services working with professionals. We are committed to helping your businesses thrive in the digital space by directing results-driven strategies in SEO, Social Channel Management, and Paid Media Services.