March 29, 2025
SEO (Search Engine Optimization) can be a game-changer for businesses, but it’s also easy to get wrong. Many companies put in the effort to rank higher on Google only to find out later that they’re stuck or in the worst case penalized for bad practices.
In the digital marketing world, even other big businesses make costly SEO mistakes, which hurt their online visibility, slow down their growth, and drive potential customers to competitors.
From this blog, we will uncover the top 5 most common SEO mistakes that businesses make. It may be about outdated tactics, a poor website structure, or missing key ranking factors. More importantly, we will guide you and show you how to fix them so your website can rank higher, attract more visitors, and convert clicks into customers.
1. Not prioritizing technical SEO
An enterprise website can be massive, meaning it can lead to creating unique challenges for technical SEO. Technical SEO is considered the backbone of your site’s performance, you will encounter risks and issues like slow website loading times, missing or incorrect tags, broken links or outdated redirects, and duplicate contents across pages.
Fix:
Since technical SEO can be huge, there are a lot of things to consider in order to fix it. But for starters, you can use automation tools to manage the complexity. These tools can be helpful for enterprise SEO with its massive websites and multiple teams. Also, plan for long-term maintenance. As your website grows, there goes next to the technical challenges.
2. Ignoring mobile users
Most of the time, users are glued to their phones wherever they go and whatever the time may be. So, it is essential to put priority on optimizing your design because you may lose a lot of potential customers if you ignore the fact that there are a lot of mobile users now.
Fix:
Try to take note and implement a more responsive design for your mobile users. Make a design that adjusts to your content and fits various screen sizes, especially on mobile phones. Most importantly, ensure a fast loading time when it comes to mobile devices. With this in mind, you can attract a lot of potential customers.
3. Neglecting content quality
Enterprise companies usually need a number of contents in order for their SEO programs to compete in the search results. Sometimes, overwhelming content can take ta all, and one can eventually lose sight of other quality content while in the process of hitting the target. A low-quality content results in losing and failing to provide value to its audience.
Fix:
Managing content requires consistency and collaboration. To achieve it, you have to establish a baseline understanding of SEO principles for all contributors, prioritize search intent, and use other tools to monitor and optimize content performance.
4. Mixing and using outdated keywords
When you start creating content based on the provided keywords, it is important that you use them and create variations of them on one page. When you try to include long-tail keywords on multiple pages, it confuses search engines and forces them to rank your pages against each other. This means that you compete with yourself by sabotaging your rankings and later on making it easier for your competition to outrank you.
Fix:
The solution for this problem is to always proofread your content after writing and make it a habit to edit irrelevant keywords. Try to stick with synonyms and rewordings of your target keyword because it helps your chance of ranking. In this way, it will provide a better user experience and will show search engines you’re not only stuffing the page full of keywords and gaining rank.
5. Expecting immediate results
SEO can take a lot of time to work, especially if you’re optimizing a site for the first time. When a long time passes, you might feel that you may not be making any progress even if you work non-stop–but that’s how SEO works.
Fix:
Since SEO can be a long process along with ranking higher, there’s a lot of time to improve and make your website be at its best form. First, it needs to be user-friendly, have a point and message, and should have multiple pages. Then, make sure Google knows your site exists by submitting your URL. After, you can continue to create quality content by adding blogs to your website because the more you create, the more Google can index when its robots crawl your site, and the better you can compete with other businesses.
Why these SEO mistakes matter
Mistakes can be done without you even noticing it so the best way is to learn from it and eventually fix it. These SEO mistakes aren’t just about considering how to rank on top of the search results but also defined by adopting the right mindset and workflows.
By focusing on what your audience needs, optimizing for local searches, and fixing other technical issues leads to boosting your rankings and building a better experience for your potential customers. SEO can be a lot more complicated, but when you pay attention and are able to fully fix–it will be your gateway to success.
At Margin Venture, we help businesses solidify their digital presence and achieve real, measurable growth. Our expertise in SEO, Social Media Management, and high-performing Social & Google Ads ensures that your brand reaches the right audience at the right time.
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