January 27, 2025
Live video streaming has become a new way for businesses to introduce and promote their brands. Through broadcasting live events and giving presentations, it paves a way to connect with the audience real time and increase engagement.
One of the key advantages of live video streaming aside from promoting and connecting real time is to build an authentic connection. These real-time live streams and unedited versions showcase businesses their own brand personality.
The following are the main platforms you can conduct live video streaming:
YouTube live
Facebook live
Instagram live
TikTok live
Why choose live streaming?
1. Real-time engagemnet with audiences.
Live video streaming allows the brand to interact real time with its viewers by answering questions, responding to comments, providing valuable insights and can give way for adjustments on your content by the concerns being addressed immediately.
2. Higher engagement rates.
Many live videos generate higher views meaning higher engagement than pre-recorded content. Most of the time, viewers prefer to watch live streams and are more likely to interact with the use of likes or other reactions, shares, and comments.
3. Cost-effective marketing tool.
Live video streaming requires minimal equipment and set up compared to pre-recorded videos making it a cost-effective marketing tool. This minimizes the production setups, post-production editing, and other props used for the production and is considered as a budget-friendly option than the traditional marketing methods.
4. Increased brand transparency and trust.
Many popular social media platforms like Facebook, Instagram, YouTube, and TikTok start prioritizing their live contents. Through this, it can increase their videos visibility and can help in maintaining a large reach and engagement from the audience organically.
How to build authentic connections through live streaming?
Start planning ahead.
Just like the pre-recorded videos, a live video streaming also needs some preparations ahead. Define the theme, topic, date, time, duration, platform, and target audience before facing the camera for streaming.
Select live streaming platform.
There are a lot of social media platforms that offer live video streaming. Starting from Facebook, YouTube, Instagram, and TikTok, these platforms also have different features and options on how to start a live broadcast. So, choose the perfect platform for your business and start exploring all about it.
Promote.
Once the planning and choosing of a streaming platform is already checked on the list, it is your time to start promoting your live broadcast starting from its date, topic, and time in advance. You can also give other promos for your customers to join.
Interact with the audience.
If the live broadcast already started, encourage the audience to comment or ask questions on the chosen platform in order to start interaction and engagement.
Monitor the comments.
While the live is ongoing, also monitor the comments from the viewers and if there are concerns, you can broadcast it immediately to avoid further confusion or many more.
Analyze the results.
After the broadcast, analyze the results with the use of the platform’s analytic tools. See how many users watched, comments, shares, and other relevant metrics that can benefit the brand. With the right usage, these results can be used to improve the next live streaming.
Grow your audience today with Margin Venture
Before you press that live button, let us help you handle planning, finding the best live streaming platform, promoting, monitoring the comments, and analyzing the results. Let us make those 0 numbers from your streams to something else and grow your audience more today.
In Margin Venture, we continue to give service on achieving a digital boost from your digital marketing campaigns and brands. We provide several digital marketing services working with professionals. We are committed to help your businesses thrive in the digital space through
