January 27, 2025
Do this ‘#’ sign or what we call hashtags bring back memories to you? Do you remember that one viral video or post that accidentally led to you? Well, if you consider it as an accident–the digital world might have a few words to tell you.
It is because of the power of hashtags!
Hashtags are usually used on other social media sites like Facebook, Instagram, X, and TikTok to help internet users find relevant topics, themes, conversations, or events. With the use of hashtags, it helps people to discover your posts and let them engage with the relevant topic or content they are interested in.
How to use hashtag for your brand
1. Start researching relevant hastags.
As hashtags take on the role of being the efficient tool in promoting your brand, the part for researching the right and relevant hashtags for your business can be a trial and error. You will test different options, so make sure to explore several available tools related to hashtag to provide insights and its level of popularity.
2. Create and niche hastags.
The use of branded hashtags requires creativity and innovation but later on will create an exclusivity for your brand. This will also create opportunities and build a strong online presence with your customers authentically.
3. Popular and niche hastags.
Just like in researching relevant hashtags, the use of popular and niche hashtags can come with trial and error in which of the two will be better for your brand. This decision can be aligned with your brand’s goals. However, you must also stay updated on the ever-changing trends that can impact your choices.
4. Use hashtags in a natural way.
Although hashtags are an important tool to boost your posts and brand, you should take note that overusing them can leave out the feel of having organic content. A post or content with the heavy use of a hashtag can appear to be spammy and can affect the reputation of your brand.
6. Track results.
One of the important things in indicating hashtags to your post is to track their results by some of the analytic tools on social media platforms. It will evaluate the engagement rates and identify hashtags that can yield maximum website traffic.
#LetsGetYouNotice with Margin Venture
Whether you use it for a post or story, the right usage of it will still be where it will fall to. But, with Margin Venture we will make use of the power #Hashtags brought to us. #LetsGetYouNotice and #LetsMakeItToTheTop.
In Margin Venture, we continue to give service on achieving a digital boost from your digital marketing campaigns and brands. We provide several digital marketing services working with professionals. We are committed to help your businesses thrive in the digital space through directing results-driven strategies in SEO, Social Channel Management, and Paid Media Services.
