January 27, 2025
Did you know that a human’s average attention span can only last up to 8.25 seconds? Making it less than the goldfish’s 9 seconds attention span! Talking about a short second huh?
In 2024, the popularity for the short-form video contents in the digital marketing landscape continues to soar. This shows how 80% of users prefer to consume information in bite-sized pieces or short-form video contents that can easily be digested.
A short-form video content in digital marketing typically consists from seconds to a few minutes. This is a new format used by several social media management teams to deliver messages and grasp the attention of the audience quickly and engagingly.
Different platforms who uses short videos for contents
There are several online channels that shorts videos can be utilized but for this article, we are only considering the top three main platforms used:
1. Tiktok: It has been the source of many viral videos and trends, allowing various brands to engage with audiences through creative and short content.
2. Instagram Reels: The video contents posted on instagram are up to 90 seconds for businesses to be discovered by algorithm.
3. YouTube Shorts: According to the platform, shorts are for the ‘place to shoot, share, and binge short videos’ for 60 seconds or less. Videos usually posted on this platform are dance challenges, or simply and funny ones.
Why Short Videos are Effective?
Here are some of the reasons why the use of short videos are effective for your brand:
1. Captures limited attention span.
It is really difficult to catch an attention span that can only last up to 8.25 seconds. With the occurrence of various and endless information from the online world, capturing someone’s attention is considered more challenging. A short-form video can offer concise content that can be easily digested and comprehend quickly by the viewers.
2. Increase engagement and reach
By creating short-form videos, you can also start and know what best works for your audience when it comes to engagement. This can also provide a chance to reach new people with the same interest for your videos.
3. Easy to make and shoot
Unlike the traditional video marketing, short-form videos can be easily made, shot, and can require minimal equipment in the production part. Short-form content can be shot from a smartphone, making small and medium-sized businesses able to compete to the same level as other larger companies and businesses.
4. Sparks share-ability in marketing.
When you share a short video with your videos, they are most likely to share it within their network, increasing your content reach, shows credibility that can be carried out through their close friends or relatives.
5. Boost brand awareness.
A short video that lasts up to 15-90 seconds can have several advantages compared to posting longer videos. With the help of short videos, a lot can happen positively for your brand including boosting brand awareness.
Start creating your short videos with us!
Short videos are the essential tool for brands when it comes to showcasing products and services, engagement, and creating deeper connections with their audience on the digital landscape.
In Margin Venture, we continue to give service on achieving a digital boost from your digital marketing campaigns and brands. We provide several digital marketing services working with professionals. We are committed to help your businesses thrive in the digital space through directing results-driven strategies in SEO, Social Channel Management, and Paid Media Services.
If you want to start creating effective short videos for your brand, start working with Margin Venture.
